"The
Republic Act No. 9211 or the Tobacco Regulation Act of 2003 and the Anti
Smoking Ordinance of the city is now undergoing a stronger
implementation," said Arniel Laurence Q. Portuguez, MD, City Health Office
Head.
Portuguez
added that the ordinance is gaining cooperation from the Carloseños as they
voluntarily disallowed the advertisement ad to be placed in their stores and
others facilities.
Juan
Carlos Ramon Solidarios, the Anti Smoking Coordinator of the city told NRWP in
an interview that the CHO received a letter from the Province last March 24,
informing them to strictly implement the RA 9211 with regards to the "no
tobacco sales or ads within 100 meters of the school, playgrounds or other
facilities frequented particularly by those below 18 years old."
Solidarios
said that they have also received a letter from the National Office last
February 2011 which contains the same mandate as the Province Office letter.
"In
response to the National Letter last year, the CHO with the task force composed
of the City Police personnel and the law enforcement personnel (e.g. barangay
tanod) went to some facilities like sari-sari stores, which are within the 100
meter radius as what RA 9211 stated to strip off the cigarette ads."
Solidarios said.
On
February last year, the Altria Group Inc. (MOs) Phillip Morris which sells
Marlboro and other brands, sent the CHO a letter threatening the CHO head,
Portuguez, that they will file a case against him for stripping off the
cigarette posters.
"Dr.
Portuguez was informed that the insistence on pulling out the ads will oblige
Phillip Morris Company to lodge court case against him," Solidarios
added. "But the company did not
pursue the filing of case because they know their boundaries as RA 9211
provides.
The
coordinator further explained that, "At present, we will have a stronger
implementation of the no tobacco ads within the 100 meters of the facilities
frequented by those below 18 years old.
We will not do it to all the establishments but only to the designated
places as stipulated in the Provincial Communication and the city will not give
way to pressure of this big company."
Friendly, smoke-free campaign
Morito
Alba, 58 years old owns a sari-sari store at Ylagan Street and he said that
last year barangay tanods came to his store and asked him if they can remove
the smoking ads in the store.
"Nananghid sila nako ug pwede ba nila makuha ang mga advertisement
ads/posters…Friendly ra kaayo ilang approach ug gibalik ra nila dayon ang
posters sa amo-a ug ilang gi-explain ang purpose kaniadto."
Alba still
has the cigarette ad security light, but every night the lights are turned off. He added that it was a voluntary act to
remove the ads, not by force.
Tighter actions
This year,
with the letter from the province, Solidarios said that the CHO is motivated to
strongly implement the Anti Smoking Ordinance in spite of the tobacco giant
"blackmailing" the office.
Several
activities are to be done like, inspecting regularly the compliance of indoor
and public places and posting of 'No Smoking' signs; continue to disseminate on
the hazards of smoking; to effectively implement the provision of the
ordinance, the police officers must enforce and should be complemented with the
regular inspection of the establishment; and conduct regular meeting with the
ordinance enforcers and task force.
Dr.
Portuguez concluded, "We as professional know that efforts such as smoking
ban are necessary as there are no safe levels of exposure to second hand
smokers."
He
stressed the need to give priority to people's health over the insufficient
revenues derived from the tobacco industry.
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